the digital design blog

What are logos?

on February 18, 2015

Over the next few weeks you will be looking at and then designing logos.

Logos are everywhere. Make notes on the following

  • Describe the design and colors of the logo on your Marist school uniform
  • What is the logo on your drink bottle?
  • What is the logo on your mobile?
  • What are some of the logos on your clothing and shoes at home?

1/ Make a list of all the logos you would see in one day.This includes logos on videos and sites you visit on your phone.

2/ Then, go to this logo game link underneath and see how you go identifying logos.

3/ Click the link underneath and study the worst logo designs and why they failed

3/ Redesign a famous logo

You will need a sheet of paper and some color pencils to redesign a logo. If you don’t have color pencils then you will have to use shading techniques

  • Choose a popular logo from McDonalds, KFC, Coca Cola, Nike, Adidas, Apple or Microsoft.

Redesign the logo you have chosen and change it in the following way.

  • Change the symbol on the logo (for example, McDonalds has the two arches, KFC has the Colonel and Apple has an apple, Nike has a tick). Change them to something different
  • Change the colors in the logo
  • Change the way the type looks in the logo

Do 3 different sketch designs for your chosen logo

Answer the following questions:
How hard is it to redesign a famous logo?
What choices did you make about the colors, symbols and type on the logo?
What sort of skills do you need to design a logo?

At the end of class put your name on your designs and give them to the supervising teacher.


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